Work: Where Now Meets Next. Agency: Redwood BBDO. Brand:  FedEx

Logistics leader FedEx had signed off a TVC-shoot idea by Redwood that required an enormous amount of, well, logistics. The brief required us to realise a world of endless possibility – and multiple seamless transitions - for small businesses but with no production quotes even close to a hard budget ceiling we had to get creative. Working with co-producer Bullions we sourced a giant, Covid-compliant warehouse in Lithuania, built a multi-stage set complete with slides and ball pits, rehearsed key tracking shots endlessly – and ultimately shot the entire ad over three days. All the key action was captured in-camera with post-production also overseen by Red Studios. The complex film would become the cornerstone of Fedex’s rebrand over the next three years.